Conversion Optimization Strategy: Mapping Customer Journeys
How customer journey mapping can help your conversion optimization strategy By Yaron Cohen, OMCP Most digital marketing efforts nowadays focus on attracting traffic to websites, and only a small percentage of marketing budgets is spent on conversion optimization. The numbers presented in a survey conducted by Adobe show that only 5% of marketing budgets are allocated towards conversion optimization (CRO). We can assume this number is growing (the survey is from 2013), but there is still a misconception among many companies that conversion optimization is a one-person role that involves […]
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