Digital Marketing Archives - Page 5 of 6

Ayat Shukairy Shares Conversion Practices with OMCP

Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and qualitative tests in order to cater the site to their needs. Then she recommends combining this with analytics and quantitative data to validate which areas to focus on. One key: Follow the funnel, follow the money. Ayat also shares practices for deciding ‘what to test’ and […]

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Blog, Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes. This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns. Andy touches on geo-targeting practices using CCTLD and

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Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 25 minutes of reading

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that

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Online Marketing Job Skills in Demand February 2017

Digital Marketing / 1 minute of reading

Social media skills continue to dominate employer requirements according to the most recent OMCP report of Online Marketing Skills Demand. However, the rate of occurrence of the social media skill requirements is nearly half of the rate last measured in June of 2016. The greatest growth is in the requirement for marketing data science/big data skills, jumping from 0.72% of full-time marketing jobs in April 2016 to 4.24% in 2017. As forecast in April 2016, marketers who wish to respond to this trend should consider boosting big data analysis and data science skills.

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Upcoming Conferences for Digital Marketing

Digital Marketing, Events / 1 minute of reading

We’d like to see you at at least one of the next two conferences where OMCP instructors or committee members will be teaching. Earn PDUs for attending or speaking. Come join us? February 27-28, 2017 in San Francisco: IEN’s Digital Marketing 101&102 features OMCP Certified Trainers and is approved for OMCP PDUs for certification renewal. OMCP Certified Trainers at this conference include Jennifer Evans Cario, Philippa Gamse, and Lyena Solomon. Opening remarks will come from OMCP Director, Michael Stebbins. Topics at this conference cover SEO, Social Media, PPC, Web analytics, Email

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How to Get the Most Out of OMCP

Digital Marketing / 5 minutes of reading

A standard should not be maintained in secret, but instead must be built, and used, by the community it serves. OMCP follows that credo, but we also believe participants should get far more from OMCP than they put in. OMCP serves the online marketing industry by providing the resources below — often free. So, to heighten awareness of how to get the most out of OMCP, here are some of our ‘deliverables’ and steps to obtain them for each of you: Hiring Managers, Talent Managers, Marketing Managers Authors, Experts, Thought-Leaders, Instructors Educators,

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SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

Digital Marketing, Podcasts / 21 minutes of reading

What are the core practices for choosing keywords for your SEO campaigns? What are the resources we should focus on? Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes. Episode

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Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP

Digital Marketing, Podcasts / 23 minutes of reading

What are the core practices for video marketing? How do we optimize for discovery, watch time, and shares? How do we engage influencers? Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes. Episode

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Greg Jarboe covers Content Marketing Best Practices

Practice Exams for OMCA and OMCP are Live

Digital Marketing, News / 1 minute of reading

Practice assessments are now live for preparation for OMCA and OMCP exams. In early testing we’ve seen significant correlation between practice assessment scores and scores on the certification exams. Fee is $15 per practice assessment. Visit exams.omcp.org and see how you do. What to Expect: Start your OMCA Practice Exam here. The exam assessment comprises 18-22 questions, is served online non-proctored, and must be completed in 60 minutes from start. Candidates will see two+ questions from each discipline: SEO, digital advertising (PPC), social media, conversion rate optimization, web analytics, content

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Digital Marketing Category-Specific Scores

SEO Link Building with Debra Mastaler – – Online Marketing Best Practices Podcast from OMCP

Digital Marketing, Podcasts / 36 minutes of reading

What is the value of an SEO link? When can a link cause more damage than good? What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP

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